Actinic is now called Sellerdeck…. WTF!
I used Actinic pretty much exclusively for about 3/4 years some time ago and yes while it has its fair share of criticism, I still believe to this day that it’s a perfect solution for a small business who wants to get online for the first time. It has all the bits and peaces any business owner needs while allowing the owner to be fully in control.
But the other day when I went to visit the Actinic forums to see what people were talking about I find to my HORROR! they’ve changed the name to SellerDeck… WTF!
Now the name Actinic is still there but it’s now used for their brand new online adventure in partnershop with Oxatis.
They say that they needed to do this so they can distinguish better between their online version and the desktop version. OK that makes sense but WHAT A LOAD OF TOSH! It would of made more sense to keep the Actinic name for the desktop version and to call the online version SellerDeck.
To me there is more to this than meets the eye. Why the hell would anyone waste years building a brand for a piece of software known to thousands and then all of a sudden rename it making it an unheard of product and starting from scratch again???
If I had to guess, Actinic have realised offering a SaaS product is where the money’s at and they are hoping using the Actinic name for the new online product will give it a boost and help bring in the money faster. I also expect SellerDeck to fizzle away into the dark and be discarded like other shopping cart companies have done recently. I just feel sorry for the developers who have helped
Actinic SellerDeck to get to where it is now, who now have to change their literature, websites, marketing, SEO etc to reflect this crazy change.