“Google It” – More relavant by the day
I don’t know if you’ve noticed but the search results at Google seem to be getting a lot less related to the actual Internet. By this I mean the “natural” listings that show the results for what’s really out there in the big world wide web is starting to take a back seat, more so than ever.
But isn’t this what Google’s about though; to search the Internet for the things you want?
You’ve only got to do a local search for a plumber, or the latest new gadget to see a very different Google we all knew and grew up with.
Now it’s all dotted with Google’s own properties, displaying paid manipulated results and not actually trying to show what’s out their in the vastness of the world wide web.
So what’s going on?
Well you see I reckon Google are struggling. Struggling to please their investors and to line their pockets with improved profits year after year. It’s the only explanation I can think of. It seems every month Google are adding there own (ripped off & filtered) content to the first page of the “natural” results.
We have currently have:
- YouTube videos – Owned by Google
- News results – Vetted and selected by Google
- Google Places – Owned and
shoddilyran by the Google
- Google Shopping – A place where you have to pay to use
PaidSponsored top spots – This is unbelievable
- Google Maps – Owned by Google
- Image results – Controlled by Google
- Integrated vertical search results like credit cards and travel
- Google’s own ad system (Adwords) along the top, bottom and right hand side (it’s only a matter of time for it to be on the left)
- plus more which don’t spring to my mind yet…
All of these are on the search result at one point or another and at times in combo, obscuring the results and pushing the “natural” result further and further down the page.
To me they’re losing the plot and leaving behind what they were all about. A place to search the INTERNET!!! It’s now turned into a paid inclusion site, to display adverts on the front page of site where people are being conned into believing it’s all natural.
But then you can say It’s fair enough I suppose, it’s their search engine at the end of the day and If they want to turn into yell on steroids or try and control the web, that’s up to them.
I just hope the people that helped them get to where they are, realise they aren’t actually searching the Internet anymore and are instead are searching Google.
The term “Google It” now fits better than ever don’t you think?